Tag: donation success tracking
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Bridging the Gap Between App Users and Donors: Why Cross-Platform Tracking Matters (and How to Do It Right)
Introduction One of the biggest challenges for Islamic and charity-based mobile apps is tracking the full journey of users—from interacting within the app to making a donation on the website. Without clear visibility into this journey, it becomes difficult to measure ROI, optimise fundraising campaigns, or understand which platforms are truly driving donations. This is…