Tag: tech for good
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Bridging the Gap Between App Users and Donors: Why Cross-Platform Tracking Matters (and How to Do It Right)
Introduction One of the biggest challenges for Islamic and charity-based mobile apps is tracking the full journey of users—from interacting within the app to making a donation on the website. Without clear visibility into this journey, it becomes difficult to measure ROI, optimise fundraising campaigns, or understand which platforms are truly driving donations. This is…
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How We Hire for R&D at GTAF
At Greentech Apps Foundation (GTAF), our Research & Development (R&D) team plays a critical role in shaping the future of Islamic tech. Over the past year, we’ve explored various approaches to hiring for this team—balancing transparency, speed, and alignment with our mission. Recent Hiring Journey When a key team member from our R&D unit, received…